Knight_Yellow: As far as the Vikings and Britain go:
Several Scandinavian kings in turn led large armies of their subjects into England, Scotland and Ireland. They met the local kings in pitched battle and defeated them. They then claimed the lands of those defeated kings as their own and proceeded to settle: giving land and loot to their subjects, relegating the original inhabitants to lowly status, imposing their own system of government, building residences, and calling themselves king. Their descendants used this as the basis for claiming the throne in later years, and succeeded.
How is that not conquering?
As far as the add-on goes generally, I would have thought it would be something like the MI add-on - happening 300 years earlier than the main game with different units. I don't know how the campaign would work, but I suppose they could do it several ways: redo the map to be just NW Europe, maybe adding Iceland; do an interactive "Historical campaign" series of battles, or just go the whole hog and let the Vikings loose on the whole of Europe. They did try very hard to sack Rome at one stage, and very nearly succeeded - they got the wrong town: if the road signs had been writ in runes they might have done it :-)
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