Lemur
08-04-2013, 19:18
Required reading: Why YouTube buffers: The secret deals that make—and break—online video (http://arstechnica.com/information-technology/2013/07/why-youtube-buffers-the-secret-deals-that-make-and-break-online-video/)
[Users] who suspect their Internet Service Providers (ISPs) intentionally degrade streaming video may be right as well. No, your ISP (probably) isn't sniffing your traffic every time you click a YouTube or Netflix link, ready to throttle your bandwidth. But behind the scenes, in negotiations that almost never become public, the world's biggest Internet providers and video services argue over how much one network should pay to connect to another. When these negotiations fail, users suffer. In other words, bad video performance is often caused not just by technology problems but also by business decisions made by the companies that control the Internet.
These business decisions involve "peering" agreements that Internet companies make to pass traffic from one to another and negotiations over caching services that store videos closer to people's homes so they can load faster in your browser. When Internet providers refuse to upgrade peering connections, traffic gets congested. When ISPs refuse to use the caching services offered by the likes of Google and Netflix, video has to travel farther across the Internet to get to its final destination—your living room. [...]
[N]etwork operators can degrade traffic by failing to upgrade connections without severing them entirely. The public won't realize that's what's going on unless negotiations become so contentious that one party makes them public—or a government decides to investigate.
Degraded connections disproportionately affect the quality of streaming video because video requires far more bits than most other types of traffic. Netflix and YouTube alone account for nearly half of all Internet traffic to homes in North America during peak hours, according to research by SandVine. And customers are far more likely to be annoyed by a video that stutters and stops than by a webpage taking a few extra seconds to load. [...]
"The funny thing" about these disputes is how little money is involved, van der Berg said. The French telecom regulator ARCEP has found that money changing hands between operators for peering and transit, plus the amount paid to third parties that host Internet exchange points, is equal to just 0.2 percent to 0.5 percent of revenue generated by the supply of Internet access to end users.
[Users] who suspect their Internet Service Providers (ISPs) intentionally degrade streaming video may be right as well. No, your ISP (probably) isn't sniffing your traffic every time you click a YouTube or Netflix link, ready to throttle your bandwidth. But behind the scenes, in negotiations that almost never become public, the world's biggest Internet providers and video services argue over how much one network should pay to connect to another. When these negotiations fail, users suffer. In other words, bad video performance is often caused not just by technology problems but also by business decisions made by the companies that control the Internet.
These business decisions involve "peering" agreements that Internet companies make to pass traffic from one to another and negotiations over caching services that store videos closer to people's homes so they can load faster in your browser. When Internet providers refuse to upgrade peering connections, traffic gets congested. When ISPs refuse to use the caching services offered by the likes of Google and Netflix, video has to travel farther across the Internet to get to its final destination—your living room. [...]
[N]etwork operators can degrade traffic by failing to upgrade connections without severing them entirely. The public won't realize that's what's going on unless negotiations become so contentious that one party makes them public—or a government decides to investigate.
Degraded connections disproportionately affect the quality of streaming video because video requires far more bits than most other types of traffic. Netflix and YouTube alone account for nearly half of all Internet traffic to homes in North America during peak hours, according to research by SandVine. And customers are far more likely to be annoyed by a video that stutters and stops than by a webpage taking a few extra seconds to load. [...]
"The funny thing" about these disputes is how little money is involved, van der Berg said. The French telecom regulator ARCEP has found that money changing hands between operators for peering and transit, plus the amount paid to third parties that host Internet exchange points, is equal to just 0.2 percent to 0.5 percent of revenue generated by the supply of Internet access to end users.