View Full Version : London 2012 Olympic Emblem
Proletariat
06-05-2007, 16:32
https://img58.imageshack.us/img58/6404/20070604t155611z01nootrof4.jpg (https://imageshack.us)
400,000 pounds for this? Hah! That low rumble the British can hear from the east would be the entire nation of France rolling on the floor laughing.
:beam:
"When people see the new brand, we want them to be inspired to make a positive change in their life," said Prime Minister Tony Blair who was fired after this statement.
http://news.scotsman.com/latest.cfm?id=874402007
"Questions needed be answered as to how we have ended up in this situation. Was there an open competition to supply the designs? If so, what on Earth do the rejected ones look like.
"We need to know how much money this exercise has cost, because whatever it was, it's been a complete waste of money."
Strike For The South
06-05-2007, 16:37
Why doesnt the puzzle fit together? Or is that just the average englishmans smile
Ba-zing
the other day I heard on Sky News this being refereed to as "innovative"....and I nearly laughed my ass off :laugh4:
it looks like some retro 80's piece of design.
Looks to me like somebody was a sleep in their Logo and Branding 101 class. Yikes! What a mess of a symbol! The Brits should get their money back.
They could've found an uglier logo... but I don't think it would've been easy.
CrossLOPER
06-05-2007, 17:30
So London's 2012 olympic logo depicts Macy Gray performing unspeakable acts on a couching midget?
So London's 2012 olympic logo depicts Macy Gray performing unspeakable acts on a couching midget?
:laugh4: :laugh4: :laugh4: :laugh4: :laugh4:
Big King Sanctaphrax
06-05-2007, 17:50
Anyone notice a resemblance to the Tiswas logo?
This really is awful. The BBC ran a competition for people to submit their own. Most of them are far better. Clicky. (http://news.bbc.co.uk/1/hi/in_pictures/6723027.stm)
I think that 3 is the best, personally.
If you ever think your nuts, or your fellow backroomers are nuts keep this thread in mind. Someone somewhere thought this was brilliant, and someone else approved that brilliance.
Kralizec
06-05-2007, 17:55
Anyone notice a resemblance to the Tiswas logo?
This really is awful. The BBC ran a competition for people to submit their own. Most of them are far better. Clicky. (http://news.bbc.co.uk/1/hi/in_pictures/6723027.stm)
I think that 3 is the best, personally.
I liked the first. But any of those are better than the official one.
Big King Sanctaphrax
06-05-2007, 17:57
I think we like the same one-the one listed as first on the ballot and the third picture?
http://newsimg.bbc.co.uk/media/images/43010000/jpg/_43010067_richard_416.jpg
I think we like the same one-the one listed as first on the ballot and the third picture?
http://newsimg.bbc.co.uk/media/images/43010000/jpg/_43010067_richard_416.jpg
Agreed that this is the best one. In fact i'd probably go as far as to say the one they picked was the worst of them all on that page.
[bad humor] This is what you get when you let snobby art majors pick designs for events instead of normal people. [/bad humor]
Kralizec
06-05-2007, 18:03
Yes, that's the one.
The one identified as 'logo 3' would get my vote.
-except for the stupid slogan under it. Nix that.
PanzerJaeger
06-05-2007, 18:11
What the hell? :fainting:
None of those others were good either.. whats wrong with Britain? No art majors??
Big King Sanctaphrax
06-05-2007, 18:14
Well, bear in mind the other ones were just submitted by members of the public.
Don Corleone
06-05-2007, 19:03
I liked reader submission #4 best of all, but I have to echo that the one they officially chose is by far the worst of the bunch. It looks like you gave a bunch of puzzle pieces to a monkey who drank too much Red Bull.
And I have to disagree with Panzer. Beyond the one I chose, several of the others were fine. All but the official one would have been acceptable (if, as Xiahou suggested, they drop that corny 'the Olymics is in us' line, which I'm sorry, just has smutty connotations all over it...)
Philippus Flavius Homovallumus
06-05-2007, 21:56
I think this demonstrates beyond the smallest shadow of a doubt that the people running our Kingdon are either insane or incompetant.
All this time I had thought Paris won the 2012 bid :surrender2: .
Definately gotta say, whoever payed 400,000 for that got ripped off.
English assassin
06-05-2007, 22:32
Psst, fellow Brits; is it too late to try to pass this off as another manifestation of our famous sense of humour?
Still, it's not all bad. My firm's recent rebranding exercise now looks remarkably high quality and excellent value for money, which is certainly not what I said at the time. And as Prole points out, we have given the French a laugh. Its an ill wind etc
comes in a range of colours including hot pink and electric blue.
electric blue? I can see yellow, but no blue? Am I turning colourblind or what?
Despite that, I agree.
Gregoshi
06-05-2007, 23:13
Does it represent London Bridge falling down? Slap an eye on it and call it a Picasso.
Adrian II
06-05-2007, 23:18
Out on a limb: I think the logo isn't bad at all. It takes getting used to.
Four hundred thousand quid for this is TEH joke though..
Papewaio
06-06-2007, 01:14
As all over Sydney at 2000 sites and in Darling Harbour you will see the Sydney 2000 logos. You do realize that the logo will be plastered on London Olympic sites until you win the next London Olympics in say about 2080...
If Sydney wants flamboyant, colourful cubic midgets giving head jobs we've got the mardi gra...
Out on a limb: I think the logo isn't bad at all. It takes getting used to.
Adrian, haven't we talked about posting while high? Yes, I know, color trails. Yes, I know, the whole world is made of music, man. Just sit down, breathe deep, and remember that you're connected to the planet earth, who loves you.
Adrian, haven't we talked about posting while high? Yes, I know, color trails. Yes, I know, the whole world is made of music, man. Just sit down, breathe deep, and remember that you're connected to the planet earth, who loves you.
But the colors are SINGING, man!
Is it just me or does that top piece with tyhe olympic rings look like Australia!!!
:book:
see they are still harking back to the globe being covered by pink countries
:thumbsdown:
That has got to be the ugliest thing I have ever seen :inquisitive:
Proletariat
06-06-2007, 01:48
I thought it was a family of ducks at first glance.
:help:
Crazed Rabbit
06-06-2007, 02:04
The true grand foolishness of this is not apparent until you think about some things you could buy for 400,000 pounds. A lot of food for starving people, a lot of scholarships, a lot of imported dentists.
So, whenever you look at that, think, 'That piece of crap cost 400,000 people a hot meal'.
Crazed Rabbit
Marshal Murat
06-06-2007, 02:07
Looks vaguely like a swastika.
Samurai Waki
06-06-2007, 03:12
What the...? if someone wanted to shoot me in the eye I'd hope they'd at least have the courtesy to warn me before hand. That is :daisy: terrible! Dear god don't tell me the British Olympic Committee listens to Billy Idle while watching TRON not knowing that they just happened to elect Screech from Saved by the Bell as their new PM.
KukriKhan
06-06-2007, 03:38
Cretins, sheeesh! I'm only about one-sixteenth French, but I shall attempt to explain (mind, I've had a couple brewski's):
Borrowing from the military - since this is a highly-militarized world in which we live - purple represents joint effort (commands comprised of army, naval & air forces are designated purple). Expanding on that theme, we see the fractured representations of continents at centre, 5, 7, & 10 o'clock, which, if properly assembled and nursed into place, will yield the combined athletic effort known as the olympics, represented by the figure at 2 o'clock, with the interlocked rings.
Or something. *hic*
edit: oh, and 40K pounds? Chump-change. My postal service spent $7million to switch from this https://jimcee.homestead.com/usps-logo.gif to this: https://jimcee.homestead.com/logo-usps.gif
Cretins, sheeesh! I'm only about one-sixteenth French, but I shall attempt to explain (mind, I've had a couple brewski's):
Borrowing from the military - since this is a highly-militarized world in which we live - purple represents joint effort (commands comprised of army, naval & air forces are designated purple). Expanding on that theme, we see the fractured representations of continents at centre, 5, 7, & 10 o'clock, which, if properly assembled and nursed into place, will yield the combined athletic effort known as the olympics, represented by the figure at 2 o'clock, with the interlocked rings.
Or something. *hic*
You're :daisy:ing up the rotation man
Louis VI the Fat
06-06-2007, 03:44
Gah! Obviously, none of you take design seriously. :no:
Here (https://www.youtube.com/watch?v=_8ZHcMb8EcU) my two favourite art critics are having a proper discussion about the artistic merits of the London 2012 logo.
Gah! Obviously, none of you take design seriously. :no:
Here (https://www.youtube.com/watch?v=_8ZHcMb8EcU) my two favourite art critics are having a proper discussion about the artistic merits of the London 2012 logo.
I have no idea what they were saying but that interviewer is 'magnificent'
OMG she has the face of an angel
Sometimes it's good to have insomnia:
(http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=460205&in_page_id=1770)
As nearly 30,000 people signed a petition demanding that the £400,000 image be axed, Olympic chiefs were forced to pull a promotional video amid warnings it had triggered at least ten cases of epilepsy.
Experts said the garish launch film had led to a number of seizures with others reporting feeling "uncomfortable" after experiencing vomiting or headaches.
[...]
The launch video features flickering shapes in stripes and bright colours, and TV stations which broadcast excerpts had to warn viewers to look away if they were affected by flashing lights.
Professor Graham Harding, an expert in clinical neurophysiology, warned that one scene, in which an Olympic competitor dives into a swimming pool, failed guidelines laid down by the TV watchdog Ofcom to prevent such problems.
Campaign group Epilepsy Action said it was "extremely concerned" about the advert and warned that at least 23,000 people in the UK suffer from "photosensitive" epilepsy, triggered by images.
Spokesman Ingrid Burns said: "We have had ten reports to date of people who are ill or have had seizures after watching this advert.
"Some have had seizures, but others are feeling very unwell with potentially worrying symptoms including vomiting and headaches. A lot of people are very frightened." A London 2012 spokesman said it had taken "immediate steps" to withdraw the video from the Olympics website and said the sequence would be "re-edited".
Rodion Romanovich
06-06-2007, 08:18
https://img58.imageshack.us/img58/6404/20070604t155611z01nootrof4.jpg (https://imageshack.us)
400,000 pounds for this? Hah! That low rumble the British can hear from the east would be the entire nation of France rolling on the floor laughing.
:beam:
http://news.scotsman.com/latest.cfm?id=874402007
Haha, that's a typical example of one of the major forms of corruption that exists in European and American societies today. Officials tend to use tax money for logos such as the one above, or slogans as complex as "the cosy city at the sea", for the price of a few million or even billion dollars ~:mecry:.
AntiochusIII
06-06-2007, 08:32
It really is a terrible logo. The colour is garish, instead of either being vibrant or reserved; it took me three minutes to figure out that the sharp pieces are supposed to mean "2012;" and the text tries to look Greek and fails completely at it. If this thing is meant to symbolize anything I could not answer. It's more Barney than British and not even remotely close to "universal."
[/Snobby amateur art critic mode]
At least I'll be able to demonstrate my superiority over my fellow Americans by laughing at the Lobsters for things other than the accent and the Revolution. :balloon:
It really is a terrible logo. The colour is garish, instead of either being vibrant or reserved; it took me three minutes to figure out that the sharp pieces are supposed to mean "2012;"
Ooooo... it does too .... :oops:
he... he... *shuffles queitly out of room* :shame:
rory_20_uk
06-06-2007, 08:44
Hideous. That they can get up there and say a glaring mess is somehow better shows that the admen use some powerful drugs / brain surgery
~:smoking:
Gah! Obviously, none of you take design seriously. :no:
Here (https://www.youtube.com/watch?v=_8ZHcMb8EcU) my two favourite art critics are having a proper discussion about the artistic merits of the London 2012 logo.
I didn't understand a word, but I think I got your point.:2thumbsup: :laugh4:
I also agree that the interviewer is nice.
I'm getting a feeling that someone's girlfriend or wife is a talentless graphics designer...
that's the only thing that can explain this...
Ja'chyra
06-06-2007, 09:34
Personally I would have run an office competition with a pair of Olympic tickets as a prize and I'll guarantee that whatever logo's were submitted were better than this.
Borrowing from the military - since this is a highly-militarized world in which we live - purple represents joint effort (commands comprised of army, naval & air forces are designated purple). Expanding on that theme, we see the fractured representations of continents at centre, 5, 7, & 10 o'clock, which, if properly assembled and nursed into place, will yield the combined athletic effort known as the olympics, represented by the figure at 2 o'clock, with the interlocked rings.
Maybe it's just me, but, an Olympic logo doesn't need a, supposedly, deep hidden meaning that no one knows or cares about.
InsaneApache
06-06-2007, 09:41
It's ghastly. Blairs getting his own back before he retires.
Another site I go to says it looks like Lisa Simpson doing naughty things with her mouth.
Another winner from New labour. Well done Jowell and the rest of the pillocks involved, especially the prat Coe. Another winner humiliation for the UK.
Wait! It's the London Olympics, ahhh nowt to do with us up here, in that case I love it. It says London to me. Garish, fragmented, disjointed, up itself, simplistic and gaudy. :laugh4:
English assassin
06-06-2007, 11:23
It says London to me. Garish, fragmented, disjointed, up itself, simplistic and gaudy.
That's mission accomplished then ! We only do these things to stop northern monkeys coming down and complaining about the beer you know.
In answer to the question posed a while ago, namely "who paid for this" I have just realised than the answer is me. And my fellow London council tax payers. Still, I dare say far greater sums of money will be wasted on this before its all over.
InsaneApache
06-06-2007, 11:36
London pah! You can keep it. An abomination on the backside of the UK.
In answer to the question posed a while ago, namely "who paid for this" I have just realised than the answer is me. And my fellow London council tax payers. Still, I dare say far greater sums of money will be wasted on this before its all over
It's your own fault for living there mate. :laugh4:
Another thing, the national stadium should have been in Brum. Wembley is a toilet. :wall:
English assassin
06-06-2007, 11:55
You see IA, generally you make sense, but then you come out with something like
Another thing, the national stadium should have been in Brum.
Spending £400,000 on a day-glo representation of Lisa Simpson performing a sex act is one thing, but putting the national stadium in Birmingham? Forcing generations of football fans to sing "We are on our way to Birmingham" :no:
Lorenzo_H
06-06-2007, 12:47
bloody modern art.
Philippus Flavius Homovallumus
06-06-2007, 14:39
Actually the logo was privately funded, which is why they won't change it. They'd gladly waste more tax payers' money but corporate sponsorship...
Birmingham is a whole, every girl I've ever met from there has been nuts.
Hosakawa Tito
06-06-2007, 14:47
Reminds me of urban graffiti spray painted on buildings and train-cars etal in the not so nice sections of town. Just goes to show that when it comes to art; some peoples taste is all in their mouth. What's the name of the Design Company; Boyz-in-da-Hood Graphic Art ???
KukriKhan
06-06-2007, 15:03
The same outfit, Wolff Olins (http://www.wolffolins.com/Athens2004OlympicCommittee.htm) , designed the 2004 Athens Games logo
https://jimcee.homestead.com/games-logo-vers2-thumb.jpg
Adrian II
06-06-2007, 16:21
I thought it was a family of ducks at first glance.
:help:Judging by the low national self-esteem reflected by the boohs of British posters, a family of ducks seems an adequate image.
Gah! Obviously, none of you take design seriously. :no:
Here (https://www.youtube.com/watch?v=_8ZHcMb8EcU) my two favourite art critics are having a proper discussion about the artistic merits of the London 2012 logo.They don't talk about the logo at all. It's just two grown men giggling about the weather forecast, as part of the series 'Great moments in French humour'.
Gregoshi
06-06-2007, 16:34
They don't talk about the logo at all. It's just two grown men giggling about the weather forecast, as part of the series 'Great moments in French humour'.
Thoughts of the logo must be so painful to them, they must divert their attention to the weather to ease the agony. The weather is always good for that.
Philippus Flavius Homovallumus
06-06-2007, 16:47
The same outfit, Wolff Olins (http://www.wolffolins.com/Athens2004OlympicCommittee.htm) , designed the 2004 Athens Games logo
https://jimcee.homestead.com/games-logo-vers2-thumb.jpg
Rather suggests it's actually the government's fault, doesn't it?
Louis VI the Fat
06-06-2007, 17:31
part of the series 'Great moments in French humour'.Okay, I confess. It wasn't about the logo. They're not art critics either. It's two actors discussing their movie way back in 2002.
I googled for giggling adults who could vaguely pass for serious art critics, and presented them as discussing this logo, in yet another disastrous attempt at humour. ~:mecry:
*heeds BG's advice and resumes dayjob* :shame:
Adrian II
06-06-2007, 17:31
Thoughts of the logo must be so painful to them, they must divert their attention to the weather to ease the agony. The weather is always good for that.Oh please..
I hear the promotional video for the emblem had to be cancelled after British epileptics complained that it gave them seizures. Jesus H. Christ, how PC can you get? Since when are epileptics in charge of promotion? What's next? Complaints from the colour-blind because the logo isn't black and white?
Don Corleone
06-06-2007, 17:56
Oh please..
I hear the promotional video for the emblem had to be cancelled after British epileptics complained that it gave them seizures. Jesus H. Christ, how PC can you get? Since when are epileptics in charge of promotion? What's next? Complaints from the colour-blind because the logo isn't black and white?
Nice going. EA hasn't even had time to file his class action suit, and you've let the cat out of the bag.
I think Ronin has the best guess as the story behind the gory.
Judging by the low national self-esteem reflected by the boohs of British posters, a family of ducks seems an adequate image.
Sometimes, it's better to be critical towards one's own nation/family/whatever, than blindly supporting everything that comes out of it, makes me wonder whether you were serious... :inquisitive:
I probably just missed the joke somewhere in there.
They don't talk about the logo at all. It's just two grown men giggling about the weather forecast, as part of the series 'Great moments in French humour'.
Even I sort of figured that, why do you have to spoil the fun?~:angry:
Oh please..
I hear the promotional video for the emblem had to be cancelled after British epileptics complained that it gave them seizures. Jesus H. Christ, how PC can you get? Since when are epileptics in charge of promotion? What's next? Complaints from the colour-blind because the logo isn't black and white?
Well, the colour-blind are not getting hurt from watching at colours, the article says that epileptics can be damaged by it though. In computer games manuals, there are warnings for epileptics, but I guess they didn't warn anyone on TV, considering that the article also mentioned there are usually guidelines for that, I guess those epileptics didn't know that what was coming was bad for them, until it was too late.
If someone drives over you after not stopping at a red traffic light, is that your fault?
This just shows that the agency responsible for that "logo" wants to annoy everyone.:thumbsdown:
They probably have some corporate crusade against society going...
Louis VI the Fat
06-06-2007, 18:26
~:angry:AII and I are just being playful. It was all very light-hearted.:sweatdrop:
Besides, the logo looks like a fluorescent eighties disco logo. Which, maybe, Adrian mistakes for modern and flashy... ~;p
AII and I are just being playful. It was all very light-hearted.:sweatdrop:
No problem, that smiley was added to confuse, I have to pretend I'm serious at times even though I'm not. Also Adrian II sometimes behaves like my dad, telling me to get out more, I thought that smiley would give my post an appropriate touch of teenager rebellion.:sweatdrop:
Wow, if you look hard enough you can see the face of Jesus... or maybe it's Elvis... it could go both ways... :dizzy2:
Kralizec
06-06-2007, 19:49
Wow, if you look hard enough you can see the face of Jesus... or maybe it's Elvis... it could go both ways... :dizzy2:
Maybe someone more...qualified then us can interpet it...where's Reverend Gonzo?
Adrian II
06-06-2007, 19:53
AII and I are just being playful. It was all very light-hearted.:sweatdrop: Yes, and we can get really nasty on the rest of you if we want. :mellow:
And the logo is certainly 'eighties' Louis. I'd almost call it funky. :laugh4:
Adrian II
06-06-2007, 19:56
Maybe someone more...qualified then us can interpet it...where's Reverend Gonzo?As far as I understand, the Irreverend Gonzo is fully reconstructed. He will probably devote a beautifully worded, three-part essay to the question. Completely daisy-less... :yes: :shame:
The best comment about it so far i'v heard is that it looks like Lisa Simpson giving head.
English assassin
06-06-2007, 20:54
I hear the promotional video for the emblem had to be cancelled after British epileptics complained that it gave them seizures. Jesus H. Christ, how PC can you get? Since when are epileptics in charge of promotion?
Since shortly after we put the registered blind in charge of visual design, obviously.
Birmingham is a hole, every girl I've ever met from there has been nuts.
Wildly OT, but ...
Brummie girls 'not pretty enough'
Beauty contest officials chose a model from Stoke-on-Trent to represent Birmingham because they could not find anyone pretty enough from the city.
Miss Great Britain organisers picked Sophie Wilson to represent the city in a heat despite her only connection being an ex-boyfriend who lived there.
http://news.bbc.co.uk/1/hi/england/west_midlands/6700777.stm
If poor Sophie represented an improvement heaven only knows what the real brummie contestants must have been like.
Big King Sanctaphrax
06-06-2007, 21:32
Brum's such a non-entity, isn't it? I think it's the major UK city I'd least like to live in.
CrossLOPER
06-06-2007, 23:08
Am I the only one who sees fellatio?
Philippus Flavius Homovallumus
06-07-2007, 00:06
Since shortly after we put the registered blind in charge of visual design, obviously.
Wildly OT, but ...
http://news.bbc.co.uk/1/hi/england/west_midlands/6700777.stm
If poor Sophie represented an improvement heaven only knows what the real brummie contestants must have been like.
I had a thing for a girl called Sophie, she was a Brummy, she went way off the rails but my god was she beautiful. I'm really not exagerating here, I mean really, best looking girl in the school by far.
Hosakawa Tito
06-07-2007, 00:30
https://img.photobucket.com/albums/v517/hoppy84/800px-Us-nogutsnofame.jpg
https://img.photobucket.com/albums/v517/hoppy84/736px-Elisabethmarkt_Muenchen_Graff.jpg
We just have to help our Brit friends out. If you're going to go with the spray paint graffiti look at least get your 400,000 worth. I vote for the first one, it just screams concrete jungle.
I actually saw a worse logo (http://ciphergoth.livejournal.com/241854.html) than the London Olympics. I think this is safe to post here.
Behold: The Brazilian Institute for Oriental Studies.
https://img.photobucket.com/albums/v489/Lemurmania/bifos.jpg
Don Corleone
06-09-2007, 01:47
And it just HAD to come from Brazil. :laugh4: :laugh4: :laugh4: :laugh4: :laugh4:
Ianofsmeg16
06-09-2007, 23:14
Yo, Saved by the bell called
they want their Logo Back..
InsaneApache
06-10-2007, 02:14
What's it supposed to be?
Philippus Flavius Homovallumus
06-10-2007, 18:56
2012, apparently.
The Torino "washer" medals looked like total crap.
That Emblem likewise looks like total crap.
It seems the Olympic bigwigs have a hidden agenda to promote crap. I wonder how long into the future this trend will continue for.
Incongruous
06-11-2007, 00:29
What's wrong with it?
Looks like a picture of Prescotts multiple stomachs.
InsaneApache
06-11-2007, 00:52
2012, apparently.
LOL. No I meant the Brazilian with the red bum sat on a yellow......err.......hrruump......plastic thingy. :sweatdrop:
I think it symbolizes the red globes of wisdom being forcefully penetrated by the thrusting tower of academic insight. The spheres of the orient are, if you will, being pounded by the pillar of Brazilian knowledge.
Philippus Flavius Homovallumus
06-11-2007, 10:43
I'm thinking it's a stylised candle.
I think it's a yellow, male genitalia poking at a red (possibly sore) bum.
Because that is certainly what it looks like.
Quid
English assassin
06-11-2007, 12:19
I think it's a yellow, male genitalia poking at a red (possibly sore) bum.
Because that is certainly what it looks like.
Quid
You would be an absolute whizz on Catchphrase, my friend.
InsaneApache
06-11-2007, 12:26
You would be an absolute whizz on Catchphrase, my friend.
For example:
https://www.youtube.com/watch?v=Izet8zN1vmE
:laugh4:
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