1. U.S. computer and video game software sales grew 22.9 percent in 2008 to $11.7 billion – more than quadrupling industry software sales since 1996.
2. Sixty-eight percent of American households play computer or video games.
3. The average game player is 35 years old and has been playing games for 12 years.
4. The average age of the most frequent game purchaser is 39 years old.
5. Forty percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (34 percent) than boys age 17 or younger (18 percent).
6. In 2009, 25 percent of Americans over the age of 50 play video games, an increase from nine percent in 1999.
7. Thirty-seven percent of heads of households play games on a wireless device, such as a cell phone or PDA, up from 20 percent in 2002.
8. Eighty-four percent of all games sold in 2008 were rated "E" for Everyone, "T" for Teen, or "E10+" for Everyone 10+. For more information on game ratings, please see
www.esrb.org.
9. Ninety-two percent of game players under the age of 18 report that their parents are present when they purchase or rent games.
10. Sixty-three percent of parents believe games are a positive part of their children’s lives.
