Aw, come on man, you've seen the term "Orwellian" deployed in media. It usually has its ultimate derivation from his single work "1984", and while the term is more diluted and generic in colloquial usage, I'm using it in a sense that picks out important features of the 1984 governing ideology and the concerns about political language and totalitarianism Orwell had as a thinker. Orwellianism then is the top-down manipulation of language and thought with the design of eliminating the possibility of dissent or disloyalty. This can involve the twisting of language into a set of partisan shibboleths rather than communicative tokens, the simultaneous or serial adherence to mutually-exclusive ideas or beliefs, and their coordinated and centralized inculcuation into the populace by a domineering government or party establishment. Among other things.
Auto mean "self" and as a prefix usually signifies
reflexivity. Where Orwellianism is definitionally vertical ("top-down"), to the point of being one of the original allegory's weaknessess according to many critics, auto-Orwellianism would be horizontal. It would be self-directed but also social and communal in replicating Orwellian processes. If there is a conceptual distinction between insurgencies with charismatic leading figures (e.g. Garibaldi, Mao, Castro) and those organized around "leaderless resistance" (e.g. Islamic or white supremacist terrorism in theoretical, idealized forms), in analogy auto-Orwellianism would kind of map onto the latter.
While the traditional Orwellianism of course remains an essential feature of movement conservatism and the Republican Party (can you get a purer case study than the Pennsylvania GOP trying to argue against the constitutionality of a law they unilaterally passed a year ago?), we have entered into the queer circumstance of elites and common clay alike becoming equalized through this cognitive horizontalism. Each individual becomes an agent of their own indoctrination as well as the interpenetrative maintainance and development of group norms and ways of knowing. As, for example, seen in Fox News' struggle to avoid falling into the whirlpool of its viewership's moods even as it continues to pursue its mission to hierarchically shape their worldviews and agendas. Despite its strong Murdoch-influenced editorial bent, the audience increasingly shapes the nature and scope of the content an organization like Fox is prepared to generate. I was actually shocked and thankful Fox News quickly (if VERY equivocally) pivoted away from Trump as soon as the voting was done and has at least reprogrammed to devote more time to attacking pandemic regulation and the - presumptively - incoming Biden administration. Had they not called Arizona early (apparently with Daddy Murdoch's personal
approval) and instead went full bore on the election being stolen by George Soros, the ChiComs, the Venezuelans, urban socialists, Pelosi, AOC, Harris... we would be in a distinctly worse place today (and tomorrow).
So, like, imagine if Big Brother spent all day watching TV and posting on social media, the Inner Party forgot if or whether they were at war with Eurasia or Eastasia, and the proles got agitated enough about rumors of traitors in the Party allowing Emmanuel Goldstein to chill out at a London townhouse that someone at the Ministry of Truth decided it was true and the government, with Big Brother's approval, leveled half a city borough trying to root him out. Someone should write that book...