Aaahh...now AT FIRST GLANCE it may appear that US culture is declining. But..not so if one takes a more holistic view, with an application of Deep Text and intertextuality. Then the meaning of this important new book becomes clear.
The Moon is a Sacred entity to Americans. As America leaves the Bush-industrial-military era, and transponds itself from a masculine object - 'Mars' - to a new Obama-change-green feminine era - 'Venus' -, so it passes the celestial in-between stage 'Moon'. The Moon in contemporary American culture then is an object of sublogical vision with postmodern implications for the self-identification of the American subject, or 'Ego' in a post-Freudian meaning.
For example, please note the intertextual reference between the 'Moon' in the ground-breaking book that's the subject of this thread, and the 'Moon' in the apparal below:
The-Mountain-Three-Wolf-T-Shirt apparel
Study the shirt and read the review by B. Govern "Bee-Dot-Govern" (New Jersey, USA), and the Deep Superculture of the United States reveals itself. :book: