will e-books ever take off?

[JR-]

every year or so there is another attempt to launch the e-book market, as if it were new, and every year it fades into obscurity.
i believe this is because books are perceived as the ultimate convenience, pick it at your leisure, leave it on the shelf, loan it to a friend, do whatever you like with it. this stands in stark contrast to the restrictive DRM to be found in encrypted e-book formats.

well here is the latest attempt from sony and waterstones:
http://www.telegraph.co.uk/news/ukne...paperback.html

if you feel you would like to voice an opinion, comment under the linked article and make your voice heard.

i would also like to hear your thoughts here.

for myself, if i could buy e-books from amazon or waterstones in pdf format i would jump at the chance, but we need the big guns to change there tune and follow the music industry with unencrypted mp3 tracks.