Abstract
This paper documents racial differences in visible consumption – clothing, jewelry and cars. We
find that Blacks and Hispanics devote larger shares of their expenditure bundles to these items
than do comparable Whites. We show that these differences exist among virtually all sub-
populations, that they are relatively constant over time, and that they are economically large. We
present a model of “conspicuous consumption” in which visible goods serve as a signal of
individual’s unobserved income and, consequently, social status. In the model, the status payoff
is proportional to relative income, so at a given level of income status is more important for
individuals where their reference group is poorer. The fraction of income spent on conspicuous
goods is therefore increasing in households’ own income, but decreasing in their peer-group’s
average income. We test this prediction using cross-state variation in average incomes for
different race groups. Within the White population, visible consumption shares increase in own
family income and decline in the mean income of individuals of the same race within a state. The
same is true for Blacks and Hispanics. We then demonstrate that controlling for the average
income of the reference social group eliminates most of the conspicuous consumption differences
across races: Blacks spend more on visible goods because their local communities are on average
poorer than those of similar Whites. We conclude with an assessment of the role of conspicuous
consumption in explaining observed lower spending by racial minorities on items likes health and
education, and on lower rates of wealth accumulation for racial minorities.
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