Capturing artillery was (in terms of morale and honor) only a little less important than taking a standard or eagle. And it had the practical bonus that you got cannons out of it.
The French and Russians in particular were somewhat fanatical about their artillery. The Russians actually took it to the point of folly sometimes, with gun crews either retreating to the rear as soon as their guns came under any sort of threat, or staying in one spot and defending their pieces to the death.
Either way, the Ruskies rarely lost a cannon. Not so sure about the French, but considering Napoleon was an artillery officer before his 'promotion' its understandable that he put emphasis on the artillery branch.
In terms of rewards, I believe that it was the usual practice for the monarch/state leader/whatever to gift the regiment with some sort of standard, flag, regimental title, or distinction on their uniform, as well as a small promotion for the officer responsible. Making a captain a general would be unlikely, I think, unless it was a rather great achievement. I imagine what soldiers valued most would be a pay increase![]()
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