Yes, in my extremely biased opinion the Turks are the best faction in the game and can be one of the most challenging.
For the early campaign the strategy is simple: Wipe out the Egyptians ASAP and ignore the Byzantine for a while. The latter should not attack for many years which will give you the time to work on removing the former - which doesn't take too long. The Byzantine will never accept an alliance at the start of an early campaign, whereas the Egyptians may do. This means precisely nothing and the likely result is that the Egyptians will stab you in the back at the first opportunity.
After I've removed the Egyptians I tend to establish my power base from Rum to Egypt, the first defensive choke point and avoid treading on the toes of the Almohads for a while - and maybe train some Bedouin Camels! There is much potential for trading in that region and the income will allow you to build decent armies. Fleets should be established to protect at least all of your coastlines and cover the Byzantine coastlines.
My early Turkish armies are usually made of a backbone of Saracen Infantry, Futtuwa and Turcoman Foot supported by Armenia Heavy Cavalry, Ghazi Infantry, and the invaluable Turcoman Horse. I usually have a system of invasion where my attacking force (cavalry based) invades the province and takes it, then falls back and my main defensive force (Saracen and hybrid based) moves in.
In general terms the Saracens and hybrid units act mainly as a defence force, which is needed when the Horde arrive. In offensive battles the Turcoman Horse and AHC are much more important. The Turcoman are used to wear the enemy down and break their morale. The AHC then charge and destroy the broken enemy force. Timing and the taking up of flanking positions is important as if you don't tire, demoralise and wear down the enemy force first you will likely lose a lot more men or worse still lose the battle.
Once you're strong enough you should hit the Byzantine before they get any stronger. I usually go for Trebizond, Anatolia and Lesser Armenia first (cutting off Georgia) then dig in and get ready for some counter attacks. This is where the Saracens come in. Without them to absorb the Kataphraktos charges and the Ghazi to charge them in the flank you will struggle to hold onto these provinces and take huge losses. It is a good idea to attack these three provinces at once as it usually causes the Byzantine to divide their forces and delivers a blow to their income. The next move is Nicaea and Georgia - the second and arguably most important choke point, though holdng on to Trebizond is more important. If you were to lose it again at this point the Byzantine can walk through your internal provinces including Rum and Armenia. Once Nicaea is yours it's a matter of delivering the final push for Constantinople the final choke point. Once this province is taken you have a strong defensive region with a good income controlled by three choke points.
In the high era once Janissaries are available, Janissary Infantry can replace your other hybrid units. Janissary Heavy Infantry can also replace units such as Ghazi as flankers and Saracens when attacking cavalry. Though you may still need to train/keep some Saracens as a low cost "spear wall" for defensive battles (you don't want your expensive JHI up front as cannon fodder being shot at).
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