There's a difference between playing to win and beating the snot out of an inferior team when you have already won by a mile.

For example; I don't hate Pete Carroll despite the record beating his team laid on my college's team - because he put in his second and third string players and it was obvious that after a while he wasn't trying to get more points.

But this guy runs up the score on purpose against a partially disabled team and refuses to apologize.

CR