Well, I found one reason why you have to install to some other directory besides program files. The program shortcut (on my machine) is:
"C:\Program Files (x86)\Activision\Rome - Total War\RomeTW.exe -mod:eb -show_err"
this of course causes the missing shortcut dialog window to appear where it attempts to scan for the right executable.
Instead it should be:
"C:\Program Files (x86)\Activision\Rome - Total War\RomeTW.exe" -mod:eb -show_err
Move the final double-quotes to right after the exe in your install script and the problem should be solved.
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