-Gameplay - the fun factor, can you play hours on end without being bored? YES

-Performance - tell us if your PC is good and how well it run, on low settings up to high - ULTRA (9800GX2 +C2Q6700)

-Improvements - What difference our there from the previous total war titles, why is it better or worse? CAMPAIGN DYNAMIC THAT ISN'T RUBBISH (ala RTW and M2TW)

-Personal response, anything you may want to add which does fit into an above category TOTAL WAR IS GREAT AGAIN