prestige usually, in MTW anyway, worked based on the regions you own based on victory conditions.
So if you take a region that is not part of your victory conditions (list of provinces you must have to win the game) you may get only a couple points.
Where as you if take a region listed in your victory conditions, you get expodentially more.
So for instance, if I was playing Austria, I would get far more prestiege for taking Venice or East Prussia, then I would for taking over France. Even though conquering Paris would seem more prestigious, it is not part of the victory conditions, and therefore only minor points.
At least that's how it used to be.
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