This is the first of the 3d total war games (well, full 3d) that has a campaign mode that doesn't make me wish I was playing MTW 1 instead. Its just really well done.
MTW 2 was good enough to restore my faith in CA after Rome, but this game was more of an improvement that I was expecting. The diplomacy and trade aspects are really fleshed out and fun to play around with. I'm currently carving out an Empire for my protectorate (Quebec) by trading them territories. Crazy stuff like that just isn't possible in the previous games, what with alliances not working properly.
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