Dont they get pikemen? Well, the other option is to use a cheap militia unit, then shoot them in the back.
Remember the scene from Braveheart?
King Edward: "Tell the archers to fire."
General Fellow: "But milord, our men are still out there."
King Edward: (looks surprised): "Yes? But we'll hit theirs too."
EDIT:
@andrewt
Actually, space providing, I like to have them move around to the flank and fire into the enemies rear, or at least pin flankers.
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