Three words: Lowest Common Denominator.
From his other reviews, it would appear that he is about 13 years old. He's not looking for a complex game - he doesn't care about the passive AI. He probably hasn't played any of the other Total War titles so he doesn't know what he's missing. He's not concerned with the historical context. He's not looking for any depth. He probably already had a Steam account so he could play Half-Life or Left for Dead. He's a 13-year old fanboi. (Not that there's anything wrong with that) Give him some great graphics and effects and he will be happy until the next game of the week comes along.
He is who CA were targeting with this release of the game - the Lowest Common Denominator. In fact, I'll bet if enough people like that kid go out and buy the game in it's current state, it will never get patched to a level of quality comparable to the other TW titles... Why should CA opatch it, when that kid is going to be bored with the game in a month, and downloading something new into his Steam account?
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