As much as I've looked forward to this game as longtime Bioware fan (Baldur's gate etc.), that's been my impression too. I was trying to just assume it was the marketing department, looking for a wider audience through selective editing of trailers. But this recent E3 report on RPS with some hands-on play is disappointing:
http://www.rockpapershotgun.com/2009...n-age-origins/
Ramped-up eye candy doesn't bother me. The plot and world design looks a bit hackneyed, from what I can see so far -- you vs. teh evilness! But I could live with that. Heck, Mass Effect used a bunch of tired sci-fi tropes in its storyline too. Most of all, it was the awful, juvenile dialog in all the Dragon Age trailers I've seen so far. It's been enough to push me from "gotta pre-order!" to "wait for trusted reviews" status. I wonder if Bioware realizes how many automatic pre-orders from oldtimers they're losing, in order to reach for that wider (and from the looks of it, much younger) market?
The Witcher is looking better and better in hindsight, as an adult fantasy RPG (and I don't mean the sex scenes, which were cheesy enough). If Dragon's Age doesn't live up to expectations, at least there's a Witcher 2 out there somewhere on the horizon...
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