http://walking.about.com/cs/heelpain/f/heelpain.htm
Lots of info. That page is largely consistent with what I've heard/read about it from the docs.
Look at the night splint stuff too, it's kinda crappy and I bet it'd cost 40+ per foot, but if it helps in the short and long run, you might consider it. I ended up spending a few bucks for wrist splints back when I really screwed mine up, but it did help in the short run because I kept on re-aggravating them.
Also look at the stretching. Apparently most of the inflammation and damage occurs right in the morning when you get up and get moving on it, when all of your muscles are stone cold from sleeping the night before. That violent stretching in the morning when you get out of bed and put your body weight on it (and feet) is what does the deal.
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