Funny thing I was thinking the same just moments ago! Unfortunately EU:Rome is a bit subpar, but once you play EB everything about the age is subpar, so that's understandable.
I think EB could vastly improve the conditions in EU: Rome by actually implementing decent names for barbarian factions, making the game harder and making the politics far more complex and unpredictable without adding tons of micromanagement.
The strenght of EU:Rome lies in things that CA were simply too incompetent or unwilling to implement in RTW: a decent AI that offers a challenge, more importance to the naval system (currently it is in RTW an after thought)... And finally, finer points such as more complex economy, a war exhaustion system et all that wouldn't simply give away the game to the big blobs, as it is the case now.
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