Both of these are seen as epidemics, and have come the the forefront recently, particularly with the focus on health care costs in the national discussion.
So we have:
smoking in a movie gets it an R rating
Anti-smoking ads everywhere, psa's
Smoking bans in public areas
ban on flavored cigarettes
high taxes on cigarettes
talk of a tax on fatty foods
ban on trans fats in restauraunts
ad campaigns about eating healthy
removing vending machines from schools
push for people to get out and exercise
So we have all these measures and the depiction of smoking and obesity as smoking and obesity as serious epidemics that need significant lifestyle and cultural changes to solve. What I want to know is: is this technologically shortsighted?
They come out with new drugs to help you quit smoking quite often. With the acceleration of the rate of invention, can we assume that within 10-15 years it will be easy to quit? People start smoking because they want to, why try and change that when you could allow them to quit when they want to?
Miracle fruit contains a chemical that binds to your tongue and makes bitter things taste sweet. Could we invent a chemical that binds to your tongue and makes healthy food taste as good as pizza?
Getting people to exercise wouldn't be as simple a drug, but could an improved energy drink give you a short boost and make you restless enough to want to go out and do something?
You know, this probably applies to global warming too. Do I need to bike to work if in 15 years they've invented solar panels that are efficient and can store the energy overnight?
People have an innate psychological bias to think of the body as a temple (which is why we disapprove of ritalin, tattoos, piercings, fat people, people with yellow teeth, etc), is that making them ignore the odds of a technological answer? There is certainly a moral flavor to the anti-smoking, healthy food, green living movements, and people don't think that well about moral issues.
Of course, I picked 10-15 years out of a hat. And you can say "until we invent those things...", but then you'd have to show that all the ad campaigns, restrictions, extra taxes, and time wouldn't be better spent on something else.
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