Welcome to the Forum!

See the FAQ(https://forums.totalwar.org/vb/showthread.php?t=84854) and the frequent issues(https://forums.totalwar.org/vb/showthread.php?t=103681) of EB.

I would recommend to install 1.2 and see the advises in this thread(https://forums.totalwar.org/vb/showthread.php?t=123030) for issues with windows 7.

You installed EB inside the RTW folder? Maybe your shortcut is not working right, plz handle this as descripted in the frequent issues.

XSamatan