'Populist' in common parlance does not mean a party which represents the populace at large, or represents the will of the people.
Populist is a pejorative term, for demagoguery, for 'easy' quick-fix solutions, for form over content.
This is why a populist party never refers to itself as such, no more than an environmental party refers to itself as 'tree-huggin' hippies'. Populism is not by definiton rightwing.
A populist party will always claim to represent the true will of the people, usually contrasted to an out-of-touch elite, or an even more sinister conspiracy.
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