I think UKIP scores well with most people because they are political whores. Rather than presenting a coherent political position they pick various incompatable policies to appeal to the largest number of voters. They probably edged out the Cons on my test because I want (at least) an English Parliament and a referendum on Europe. The last not so much because I definately want to leave, but because I want to see someone actually ask me and put foward resons why we shouldn't.