Cadbury's didn't sell to Krafts, they were taken over. Irrc they fought the takeover for months, but eventually Krafts offered the shareholders so much that the Cahirman et al. were basically forced out. It was quite a big story here. Cadburys was known for dealling ethically, and not being wholly product driven (keeping production in the UK, for example).
You asked for an example of a Christian company eschewing modern mores for the sake of traditional morals, and I have given you one.
Bookmarks