No seriously, they're working on it: http://xboxlive.ign.com/articles/107/1079073p1.html

GameCrush says it modeled its pricing structure after the cost of buying a girl a drink at a bar. In a bar, you're basically buying the opportunity to chat a girl up. GameCrush is hoping players will look at their service the same way.
This is the most interesting tidbit, in my mind, but there's more to the story (racy pictures) that I couldn't post here. So...yeah. I mean, you're not even really going anywhere with this; no dating, no metaphorical romps in the hay afterwards, nothing. You just play for a while and call it good. The pessimist and the optimist in me are tussling over whether this will be a success or a failure.

Anyway, show of hands: how many of you will be using this?

I thought about posting this in the backroom, but I thought it was silly enough not to warrant being there.