The Total War games have always been focused on single-player and in that aspect they have been very successful both critically and commercially. However, let's face a simple fact: single-player, PC-only games are not the mainstream product right now. Total War is very popular, but still a thousand leagues behind PC gaming behemoths like World of Warcraft and Call of Duty. Not to mention the huge world of console gaming. Total War has a hit a realistic 'cap' - anyone interested in its current formula knows about it, probably played it and at worst chose not to play it. Its traditional market is saturated - it is very hard to expand and break new ground. Growth is limited, and over time, decline is guaranteed.
Given these facts, it's only logical CA wants to do something different with Shogun2: Total War. So, the question beckons, how is Total War going to expand and continue to prosper? Analyzing's today's market, there are two routes available:
(1) Go Console --- an option that as far as I know has been shot down. With good reason since the compromises that have to be made to port the TW formula to consoles will not go down well with the existing core market. The actual product would also suffer.
(2) Go Multi-Player --- an option that CA has flirted with over the years but not quite given importance so far. If CA gives the multiplayer dimension its necessary funds, time, resources et al, they could attract a new, huge crowd which they have not been able to attract so far.
Let's wait and see.
Regarding Code of Honour, multi-player foyer, the changing behaviour of online gamers: When Shogun: Total War was released, the game was followed by a modest but hardcore crowd. The Internet was still young. The average age playing Shogun was quite high. But it is important not to underestimate the theme of the game: everything was about loyalty and honour. This theme, which was profoundly present and alive in the community, had a ripple effect on how people behaved in the foyer and on the forums. As such, I am confident that although today - in 2010 - the Internet AND the Total War community have changed a lot - Shogun 2: Total War will bring back the "mood" of honourable behaviour. That's in our hands, particularly the leaders of the clans and the administrators of the main forums.
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