So the Bible is the new Reader's Digest, then? Anyway, it depends on how the campaign is run. I mean if the Arch-Protestant is doing this in his official capacity, then time to suspend or at least discipline him. If he is doing this as a private expression of his opinion then that is okay, if somewhat awkward for those who are on the receiving end. Because in either case the proper thing to do for those receiving these bibles is to refuse them.