Drop in battles are great, i really like this addition to the single player campaign. The problem is the way theyre joined/advertised in my opinion.
An idea to make them more popular would be to have the dropin battles show in the main game lobby as games players can join and just give an option in the lobby to show/hide dropin battles instead of sitting in some queue. Also id like the option to play uneven battles with friends via invite from the campaign battle screen.
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