I can't speak for the financial acrobats of Britainland, but I have a clear example from Vikingland:
Our current government was elected for the first time in 2005. What was (one of) their main slogan(s)? Raise taxes. The previous government had lowered them, the current one was elected on the basis of raising them back up again. And it wasn't some last minute thing either, it was nailed into the foundation of the three-party alliance which was in February, IIRC, while the electon was in october.
Norwegians had a choice between two clear cut blocks; one that promised higher taxes, one that promised to lower them. And I along with more than 50% of the votes chose high taxes.
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