Indeed Norway produces valored up Vikings, but i usually set up there after i conquer Britain and my cash flow rolls. In the opening stages every second counts and i accelerate preparations for invading the isles. Norway is poor and does not contribute towards that goal at that point, but later its only too easy and natural to make a fort for valored up Vikings and get more trade income from it.
There are by the way a few other routes one may take as the Danes; one is to start bashing the HRE and another to get to Novgorod. However, taking too early on the HRE may fire back and waiting for the proper moment may take too long - as for expanding at teh expense of Novgorod leaves you to take over the steppes that are poor, underdeveloped and most importantly unsafe: by the time you take them over and have built a decent income the Mongols will be knocking at your door.
Invading Britain on the other hand is absolutely safe; the rebels in Scotland and Wales can be left for after you have taken out teh English, and by the time you have Essex taking Flanders and Normandy is just natural and very easy. At that stage taking over France or going to Spain is the only real dillema, although in the long term they both give the same result :)
Generally speaking, taking over Spain at that stage (ie invading by sea) is slightly more adventurous. taking over France is more standard and stable. You'll be moving into Spain anyway, but by land and while being properly set up in France, with trade routes, secure borders and proper infrastructure.
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