Well the people are too stupid, they're a danger to themselves and the government needs to protect them for their own good.

Obviously, educating people on the dangers of smoking have failed. So instead we have to remove all the pretty pictures and shiny things from the packets so people will not be lured towards them. Plus, if we hide the packets behind the counter, then the people will get confused and not know where they are, and probably just give up smoking.

I cannot see any flaws in this plan.