“Backroom...”: I am not history!!!!!
I am not THAT old…

To answer (partially) the question: Media campaign and need to have a contra-balance to the systematic support for Israel…
It was good to help Muslims. And they had the advantage to be white… Most of them.

Some Serbs will tell you about Moniqua Lewinsky as well…

It is Europe. Landscapes, population, habits, daily life, every thing is like in Europe/USA.

That was my second war. But this one, I couldn’t keep it out of me. Bosnian hills look Savoie.

Now, why the Serbs were chosen as the badies?
First because the media were slow to react.
When Slovenia became Independent, it was in few weeks, and nobody really understood what happened. The cold murder perpetrated by the Slovene Prime Minister in front of the world Camera then the quick withdrawing of the Federal Army took every body by surprise.
When the Croats started the Barracks Wars, again nobody was there, and when Susak (Croat) shelled Borovo Selo (Serbs) in April 1991 same story. It became a story when the Yugoslav Army finally decided to intervene in Vukovar in November.
The media were there and started to show the poor Croats hunted down by the Serbs.
The fact that the Croatian Nationalists were referring to the ustasa (Nazi) regime was pushed under the carpet with ease and style.
You can add the bombardment of Dubrovnik…

Same story for Bosnia: Systematic rapes, poor defenceless Muslims against the mighty Serbs and the will to not allow truth to spoil a good story started the process, then the media were able to do a proper information job.
No body seemed to notice than the Green Beret (The Eagle of Islam) were created one year before the start of the war…

So, the war between Croats and Muslims, Muslim (Izetbegovic) against Muslim (Abdic), all what can add complexity to the understanding was avoided.

As for Kosovo, well, the machine just carried on.

Of course, it is more complex than this and the Serbian side was not exempt of mistakes and murders. I can probably write a book about it.
In fact I did.
Wasn’t published mind you…

But Serbs were not good at PR.
So they lost the war.