PDF is Adobe's tool to showcase lots and lots of typography and document formatting stuff. Acrobat Reader in turn is Adobe's tool for pushing PDF, which in turn should drive sales of their not-so-cheap designer/publisher tools, which is where Adobe makes its money.
So far so simple if sinful. But here's the kicker: PDF itself could conceivably be the mother of all that is bloated, convoluted, complex, insecure and otherwise exquisitely finger-nail-pulling painful to work with. Adobe is of course no stranger to abuse as an artform (take that, Microsoft!). You may know about "psd is not my favourite file format".
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