In Real Life, it doesn't work out so well:
[NOTE: Swear words]
http://penny-arcade.com/resources/just-wow1.html

Quote Originally Posted by "Marketing" Company
Things happen in manufacturing if your unhappy you have 7 days from the day your item ships for a refund. You placed a pre order just like any software title the gets a date moved due to the tweaks and bugs not being worked out and GameStop or any other place holds your cash and im sure you don’t complain to activision or epic games so put on your big boy hat and wait it out like everyone else. The benefit is a token of our appreaciation for everyone no one is special including you or any first time buyer . Feel free to cancel we need the units were back ordered 11,000 units so your 2 will be gone fast. Maybe I’ll put them on eBay for 150.00 myself. Have a good day Dan.
And this genius has only begun digging.

And the short follow-up:
http://penny-arcade.com/resources/an-update1.html

The guy, Paul Christoforo, gets fired:
http://kotaku.com/5871479/pr-trollin...or-forgiveness

A funny video reenactment:
[NOTE: Swearing]
https://www.youtube.com/watch?v=xqV9...&feature=share

A link to a bunch of links:
http://www.reddit.com/r/gaming/comme...ake_money_and/

And the guy has done this before:
http://www.natesnetwork.com/Poor-customer-service

CR