Yes Phoenicians got the purple dye for some kind of sea snails or some other mollusks. So red it is for the Romans, It suits them more for some reason.This is very true, but purple wasn't associated with the Romans either. IIRC only important senators were allowed to have a purple border or strip on their toga. Purple dye was outrageously expensive. If the colour was associated with anyone, it would have been the Carthaginians and other Phoenician cities. They were either the dominant or only producer of purple dye. In fact the word Phoenician (and Punic) may be derived from the Greek word for purple.
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