On battlefield map, it's best to use them in the castle sieges. Sieges are harder in the firearm era, and Naval Bombardment closes the deal because there is nowhere for the enemy to run. Man, it's fun to watch the bodies flying!
To use it on regular battle, you must wait for the engagement to start. The enemy units trying to escape gets even bigger losses.
I also like to bombard the routing enemy if they clomped together. Fun to guess the time of the bombardment right.
On stragety map, Bombarding a place is extremely advangageous because you might literally shot down unit production.
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