The only constant is flaggalism. During the medieval warmth, as the name suggests, it was warmer than it is now despite a total lack of a industrial age. Apocalyptic religions are nothing new and charlatans have always benefitted from faith. What happened to the hole in the ozon layer, was it fixed. Of course not people just lost interest because they stopped hearing about it. Enter acid rain. People lost interest because they stopped hearing about it. Enter global warming, people are losing interest because of the financial crisis.
Hoaxes have cycles they come and go. But always, always, down with capitalism
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