I would turtle in Shimotsuke, build a decent stronghold and station some troops there. Create two stacks of army and go north, taking Miyagi, Uzen, Iwate and Ugo. Eventually Aomori, to secure borders from Matsumae, not sure how much of a stink they will put up. If Jozai attack, you can lure them to your stronghold and kill them off, but in manual battles. Once you got the four above mentioned provinces (all fertile provinces, mind you!) you should have a substantial financial backing to continue your conquest towards south. However, this all depends on the strength of armies in the said provinces.
Slightly off topic, but how do you determine how many units per turn you can train in one province? I started of with Jozai in my last campaign, and I could train three units simultaneously. Several turns later, I could train only two at the same time. What factors are in that equation, except the size of the city (or was it the fort)?
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