"It takes a huge amount of courage..."

[Fragony]

That's what I'm thinking too. British humor can be so dry and subtle.

Doesn't change the meaning of the word though, just the intention.

Few helpful tips on British communication

Very interesting -> you have got to be kidding me
We will look into it -> leave, now
That's a bold proposal -> you are out of your mind

And so forth, the Brittish tend to say exactly what they don't mean