To expand on TinCow's suggestion, recruitment by outright bribery might be an interesting mechanic. For example, instead of scanning for susceptibility or handing out Letters of Marque, the mafia could (by a specific night action) bring a player to a "recruitment" QT, where the mafia can anonymously haggle with the townie for the price of conversion. Ultimately, the townie can choose to either decline the offer, or accept. Thus, conversion is done by bribery, instead of by a forced conversion. Mafia might need to spend a night or two stealing so they can re-acquire enough gold for more recruitment, and so on.
EDIT: Perhaps you could even allow the Captain into the dealing, and allow him to try and bribe the townie to stay with the town. Or something like that.
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