This is the BBC.

[rory_20_uk]

Those at the top of the BBC are paid far too much. There are also far too many levels of beaurocracy. Their money is guaranteed. They don't need to worry about advertising in the slightest.

I think that the BBC does far too much. It should be there to create the materials that the commercial channels wouldn't see a ROI on, not compete head-to-head on number of viewers. They should be employing lesser or unknown persons on far less money as a platform for development, not shelling out millions for Jonathan Ross who should be on ITV. Persons should want to be on the BBC to get exposure rather than as a cash-cow.
Even on the radio there is no need for as many stations. Things have moved on in the last 60 years or so. A much reduced offering which mainly focuses on public need.

Shows can pilot on the BBC. Those that do well can then be sold on to the commercial channels with the money reinvested in further new ones.

Changing a massive, bloated, self serving monolith into a smaller, more fast paced structure there to help develop new talent and operate on lower margins? I'm not going to hold my breath.