This is a big reason why I'm reluctant to switch away from the iPhone even though I'm not in love with the way it's going at the moment. I dropped my iPad 2 about a month after I got it and caused a crack that went across the entire glass plate. It was clearly not a flaw with the product or a failure of the product and was not remotely covered by the warranty. I took it into the Apple store anyway, expecting them to tell me that they've have to send it off to be refurbished and it would cost me half the price of the device. Instead, they gave me a brand new one on the spot with no questions asked. Customer service like that is hard to find these days.
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