1. I agree with Lemur on this one. I found the lack of info on most of their games quite frustrating.
2. Ancient naval battles on a tactical level would enthuse me as well, but we aren't really typical for the market they are seeking. We've been playing these games for a while (well, I have, at least), and we want details about combat how exactly the campaign map looks, full unit roasters, balance, AI, all that; we want the details you mentioned. We already know about the game, however, and even though we're skeptical, we're probably going to buy no matter how it is marketed. In fact, even if CA made no attempt at hype at all, I would probably look up Rome II.
Whom are they going after? People like my friend who aren't really into these games and normally would not buy them, but after seeing preview content, might get interested enough at how cool it looked to think about it. I can assure youthat a lot of detailed information about navy battles would not interest them that much and might even deter them.
3. I know - I was responding more to someone else on this one, and to sentiments I've read elsewhere.
These are all bad practices, but they're not really new, not that we should be more accepting of them because of that.
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