Random Thoughts Thread

[Lemur]

I just wrote 24 headlines for the same dang article, and still they aren't happy. Here's the thing: Good writing of any sort depends on specifics.

If I write, "Lemur Bad," there's no impact, no resonance, nothing. "Bad" lacks the specifics.

If I write, "Lemur Known Goat Molester," suddenly you have an image to work with, and the whole thing makes sense.

Anyway. These idiots want a headline that says everything, hence their inability to settle on a single message. I keep pushing back at them, but this is going to be a long day.