I heard about an unnamed small naughty indy game getting released. It generated quite a buzz with the PR, the PR department did such an awesome job, their own store was down for 4 days with the amount of users trying to buy copies. Then the reviews came in, what turned out to be an "awesome interactive game" turned out to be nothing more than a flash movie which cost users $25, completely different to what all the PR, Teasers and Advertising offered. A lot of people got burnt big time and once the pirates got a hold of it, it was mass spread that way and sales pummelled, the dev still obviously making a fortune from the initial surge of sales far beyond they should have.
Wasn't my cup of tea, but I have to admit, when a Dev burns its users in such a big way, having their revenue drastically lowered would prevent them profiting more from exploitive false advertising and their no return policy.
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