Well, we do. We have an in-game metrics system, which has collected one and a half terabytes of data so far from Shogun 2. And so we absolutely can see how people play to a huge, deep level, and that is feeding back into the design of our next game hugely.
And then we also see how people play through Steam analytics, and some other data that we collect, and we can see how people purchase, we can see at what price point they like to buy, how long they wait till they buy downloadable content, whether they buy one piece of downloadable content or all of it, etcetera, etcetera. How many hours they play.
So bringing all that together, it is the future.
Metrics is the future. And we hear that from social all the time, and we truly believe that, and we have a telemetry set of people within the studio who do that analysis on a daily basis.
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