"We already have plenty of MMOs," you may be thinking to yourself. "This is just another generic fantasy game. I've already played this."

The quote above is from their website you linked, and while they did it for the purposes of attempting to refute it, I myself would remain skeptical. I'd of course like to be proved wrong in this skepticism, and I certainly support the funding model, since anything that removes publishers from the industry is a good thing.