Boko Haram aren't much more remarkable than any of the other insurgency groups you get in that part of the world. The worst thing about it is the fact that Islam probably is a civilizing influence for some of the more remote and war-torn areas - at least they're not drinking the blood of children before going into battle like the Liberian warlords used to do.

Plus if anything Boko Haram are getting more attention in Western media purely because they are Islamist.