I should never have downloaded The Guardian app

[Gilrandir]

Like how we shouldn't use animals as food but when animals use other animals as food, it's somehow okay because they are not as clever as we are. And I've never seen any animals speak out against this

Muppet show, anyone?

The signifier and the signified are two sides of the same coin and are expressed through the same medium, which is behavior.

The signified is not homogeneous either. It is like a layered cake: at the bottom is the significative element of meaning, common for all speakers, it is overlaid by the denotative element of meaning, unique for each speaker, and on top comes the connotative element of meaning which is related not to the signified, but to the speaker (the time and place in which he lived/lives, the social group he belongs to and, most importantly, his attitude to the signified). Having this in view, it is easy to explain different influence of the same word (or, to be precise, words with identical/similar meanings) on different people.